WatchDossier

WatchDossier

Branding

Breitling Builds a House.

While Richemont sheds a brand, Breitling is assembling a group. The consolidation era isn’t ending. It’s inverting.

Sergio Galanti's avatar
Sergio Galanti
Apr 26, 2026
∙ Paid

At the end of 2023, Breitling acquired Universal Genève for sixty-nine million dollars. In the spring of 2025, it acquired Gallet for an undisclosed sum. In November 2025, at Dubai Watch Week, Georges Kern stood before a two-storey pavilion and announced what the two acquisitions were for: a structure called House of Brands, uniting three watchmakers un…

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