At Mauron Musy the comment is about the doorway. The team numbers twelve, the manufacture makes around three hundred watches a year, and someone is wondering aloud whether next year there should be a hostess at the reception. Not to welcome people. To filter them. Until recently, I am told, the effort went into getting visitors through the door; now it …
Geneva Watch Days 2026: Seventy-One Brands, Thirty Minutes
An event built on abundance hosts an industry built on scarcity, and every new record costs the one thing both depend on: time.
