Reading Time Sideways, Now in the Dark

The Digitrend gains a sapphire hood, its first lume, and a quietly humbler movement — while losing none of its conviction that 1979 was a mistake.

AMIDA has spent two years selling a future that never arrived, and it has become very good at it.

The Digitrend OSII Black — limited to 150 pieces, embargoed to June 23 — is the third act in the brand’s revival of a 1976 curiosity: a dial-less driver’s watch that tells the time sideways, through a prism, on the flank of a wedge-shaped case. The original …