Shaping Time: The Legacy and Craftsmanship of Form Watches

Form watches offer a distinctive aesthetic appeal, standing out from conventional round watch cases with their unique and often avant-garde designs.

Pioneers of Form

In 1904, Louis Cartier designed the Santos watch for his friend aviator Alberto Santos-Dumont, who wished to have a watch that he could read easily while flying. At a time when wristwatches were already popular for women, the Cartier Santos became one of the first wristwatches explicitly designed for men. It was also one of the first wri…