The Colour of the Collaboration

In which the electric yellow of the UR-FREAK — Pantone 395 C, accent, strap, and lume — accounts for the partnership it embodies.

I am Pantone 395 C. You may call me electric yellow, as the literature does, though I prefer the number; the number is in-house. I am applied in accents across the dial, spun into the textured rubber strap, and laid as Super-LumiNova across the ruthenium-plated bridges, which means that when the lights go down I am the last thing in the room still worki…