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The Death of Originality? How High-End Watchmaking Became Addicted to Nostalgia

Editorial

Sergio Galanti's avatar
Sergio Galanti
Mar 08, 2025
∙ Paid

Walk into any high-end watch boutique today, and you’ll see a familiar pattern—brands unveiling “new” releases that look remarkably like those they introduced decades ago. From Patek Philippe’s Calatrava to Omega’s Speedmaster, heritage reissues and vintage-inspired models now dominate product launches. But has haute horlogerie’s obsession with nostalgi…

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