The Discipline of Quiet Luxury
Some watches demand attention. Others refuse it. Parmigiani’s Tonda PF suggests luxury may survive only through discipline.
The watch arrives at a moment when the industry’s emotional temperature has changed. After the speculative excess of the early 2020s, the market has settled into something more sober. Trade coverage over the past two years—across Chrono24 market reports, Bloomberg watch indexes, and commentary in specialist titles—has converged on a single observation: …
