Museums flatter us with the idea that history waits patiently. An object survives, somebody recognises its importance, a label is written, and the past is secured behind glass. The sequence feels almost administrative. Yet a company museum is not a neutral archive. It does not merely receive history; it edits it. Every acquisition decides which objects …
The Past, Acquired
A museum seems to preserve the past. A brand museum does something more: it decides which past deserves to remain visible.
