Those Who Pursue a Sound Industrial Objective Will Survive

"The test of a first-rate intelligence is the ability to hold two opposed ideas in the mind at the same time, and still retain the ability to function." — F. Scott Fitzgerald

“Those who pursue a sound industrial objective will survive.” A Swiss watchmaker’s warning demands reinterpretation for 2025, when independence has transformed from counter-cultural resistance into a collectible luxury category competing within capitalism itself.

The words of a Swiss independent watchmaker carry particular weight in today’s transformed l…