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When Two Names Are Better Than One
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When Two Names Are Better Than One

When Movado and Tiffany & Co. shared dial space in the 1940s, they didn't just create luxury watches—they invented a new grammar of prestige that still shapes how luxury brands collaborate today.

Sergio Galanti's avatar
Sergio Galanti
May 31, 2025
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When Two Names Are Better Than One
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Necessity, Meet Opportunity

There's something faintly absurd about watching grown men bid thousands of dollars for a watch that bears two names on its face—as if one prestigious signature weren't enou…

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