The Ownership of Time.
Six essays on brands, capital, and the remaking of modern horology.
Editor’s Note
In 2000, a Swiss financial analyst named Pierre Tissot published an article in the Swiss Watchmaking Journal arguing that luxury watch brands should be valued using the same toolkit applied to Coca-Cola and Nestlé. A brand, he wrote, is an intangible capital asset. Its value is a function of the demand stability it generates. The methodolog…
